G8 Argument Reading & Writing - Marketing Madness Performance Task

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10 (x 6 editions)
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Bundle of 6 editions of Marketing Madness Real World Performance Task for 8th grade

In the Marketing Madness Performance Task, students use real information about their favorite food or beverage to practice argument reading and writing in an engaging, real world context. Students take on the role of a marketing analyst for a food or beverage company and write a marketing proposal to decide which country to expand into with their product.

They read other marketing proposals and analyze data about consumption internationally, before deciding on a country to expand into and justifying their decision. They have to meet with their team to come to agreements, before writing their final marketing proposal. The task ends with the opportunity to develop argument writing in several ways.

Six different editions or versions of this Performance Task are included so students can work with the edition they are most interested in, or an appropriate edition can be chosen for the class. Some of the editions included are Bottled Water, Chocolate, and Soda (see complete list below), which all require students to work with different information and complete extended responses linked to their selected edition.

This Performance Task could be completed for one level (explained below) in one lesson only or could be extended to make a short writing unit across a week.

What’s included in this Performance Task:

* Level 1 Activity – Laying the foundation through reading. Students start by annotating and analyzing a text that carefully models the text type and answering standards aligned reading questions.

* Level 2 Activity – Starting to write. Students use what they have learned so far to complete a short piece of writing or research or plan for their extended writing piece.

* Challenge Activity – Bring on the collaboration! Fun and engaging speaking and listening activities through authentic simulations lead students toward their final piece of extended writing.

* Finale Activities – Finish up. Each Performance Task ends with five options for extended writing of the same text type within the real-world context. Finale options reach Webb's Depth of Knowledge levels 3-4.

* Answer Key & Rubrics – All Performance Tasks come with an answer key and rubrics, including grading guidance for teachers.

* Job Background – Each Performance Task enables students to picture themselves in a real world career. Information about the career is given, including entry-level education, median pay, and job outlook.

* Glossary - Where new domain-specific vocabulary is used, a student-friendly glossary is included.

This set comes with both teacher and student print-outs. Teacher print-outs include a teacher guide, answer key and rubrics.

Thanks and be sure to check out our other ELA Performance Tasks for 6th-8th grade!
There’s also a math equivalent of this Performance Task to download!

NOTE: The full list of editions included is: Bottled Water, Chocolate, Coffee, Milk, Soda, Tea.

Get in touch if you would like to see other foods or beverages covered by this Performance Task.

Total Pages
10 (x 6 editions)
Answer Key
Included with rubric
Teaching Duration
1 hour
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to see state-specific standards (only available in the US).
Cite the textual evidence that most strongly supports an analysis of what the text says explicitly as well as inferences drawn from the text.
Determine a central idea of a text and analyze its development over the course of the text, including its relationship to supporting ideas; provide an objective summary of the text.
Determine the meaning of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze the impact of specific word choices on meaning and tone, including analogies or allusions to other texts.
Analyze in detail the structure of a specific paragraph in a text, including the role of particular sentences in developing and refining a key concept.
Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient; recognize when irrelevant evidence is introduced.


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