This lesson is one of my favorites! The culminating activity has students do a taste test to see if they can decifer the generic brand from the brand name products. I used potato chips, corn flakes, cheese doodles, graham crackers, and saltine crackers.
My tip for this lesson is to have the plates already prepared before students enter the classroom. Seeing the food and knowing that they are going to be eating grabbed my students attention so fast! They were hanging on every word waiting for me to instruct them to start the taste test.
The activity page is a rating scale for students to complete as they eat.