Gifted and Talented Unit - Sneaker Design and Marketing

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371 Ratings
A Middle School Survival Guide
Grade Levels
3rd - 6th
Resource Type
Formats Included
  • PDF
42 pages
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A Middle School Survival Guide

What educators are saying

I loved having this activity for some of my gifted students. It was a great way to enrich them with real world situations!
Thank you for the time and dedication you put into making this project. My students thoroughly enjoyed and I look forward to using in the upcoming years as well. Thank you again! :)


★ ★ Sneaker Design & Marketing Unit ★ ★

Students work together to research sneaker design, design a sneaker, as well as create a marketing and economic plan for developing their product.About this Product:

★Check it out!: This unit is included in the Gifted and Talented Middle Grades Unit Bundle at a discounted price!

After brainstorming ideas, students will complete a research webquest to investigate websites about sneaker design topics. Students may use QR codes or find their own sites to research. Students will then complete a compare and contrast activity to compare and contrast two types of athletic shoes of their choice. The unit also contains a research and debate topic and worksheet as well as a two page worksheet for a recommended field trip (also can be done as skype or phone interview).

After the research segment of the project is complete, there are ten pages of guided worksheets for students to follow to design and market their own shoe. Activities include deciding pricing, colors, logos, and materials. Worksheets also guide students to determine production costs, opportunity costs, and develop a plan for presenting their ideas to "sharks" to gain financial investors. The students will finalize the project with a presentation to the class with the intent of informing about their product and gaining investors.

Use in the Classroom:
I developed this unit for my grades 3-5 gifted and talented students to design a sneaker. It was their favorite unit of the year. Students worked in small groups for the majority of the unit and since we only worked on the project 1-2 days a week, the project lasted approximately 2 months. If I had the opportunity to work on this daily with my class, it would have been approximately a 2-3 week unit. As a middle school teacher, I would also use this unit in my grade 6 classroom.

This is a cross-curricular unit with application to science (principles of design based around the science of the foot and running), math (marketing and finances portion of the shoes development), and language arts application (informal presentation, debate, and a formal presentation).

Included in this Unit:
♦ Three page teacher guide
♦ Student Packet Cover Page & Table of Contents
♦ Page 1: Brainstorming Activity
♦ Page 2-3: Shoe Structure & Function WebQuest (with QR codes)
♦ Page 4: Compare and Contrast Research and Presentation
♦ Page 5: Barefoot Running Debate and Research
♦ Page 6-7: Shoe Store Field Trip Research and Analysis Guide
♦ Page 8-9: Sneaker Design - Trends and Technology
♦ Page 10: Sneaker Design - Targeted Sport and Consumer
♦ Page 11: Sneaker Design- Color and Prototypes
♦ Page 12: Logo Design
♦ Page 13-14: Cost Analysis
♦ Page 15: Manufacturing & Retail Decisions
♦ Page 16: Final Shoe Design
♦ Page 17: Investment & Sharks Presentation
♦ 17 page version without field trip pages

A Note About the QR Links and Web Links:
The QR links are consistently checked by me to see that they are working properly. If you have an issue, please email me at and I will update the product immediately. I have included tiny urls and QR links for ease of student searching. Please contact me with any questions!

Sneaker graphics from Glitter Meets Glue Designs
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Total Pages
42 pages
Answer Key
Teaching Duration
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