Global Branding

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5.49 MB   |   69 pages

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# Learning Objectives

1. Examine the concept of global branding.
2. Explore the rationale for global branding.
3. Evaluate models of global branding.
4. Assess the barriers to global branding.
5. Examine major issues in global branding.

A PowerPoint file version of this presentation is available on request.
Total Pages
69
Answer Key
N/A
Teaching Duration
2 hours

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Global Branding
Global Branding
Global Branding
Global Branding
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