Global Economic Environment Lecture

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Global Economic Environment Lecture

The world economy has changed profoundly since World War II. Perhaps the most fundamental change is the emergence of global markets; responding to new opportunities, global competitors have steadily displaced or absorbed local competitors. Concurrently, the integration of the world economy has increased significantly. Economic integration stood at 10 percent at the beginning of the twentieth century; today, it is approximately 50 percent. Integration is particularly striking in the European Union (EU) and the North American Free Trade Area.

It is clear from the above that the topic of Global Economic Environment is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Economic Environment. This Global Economic Environment teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Introduction to Global Economic Environment.


1 Identify and briefly explain major changes in the world economy over the last 100 years

2 Compare and contrast types of economic systems that are found in the different regions of the world

3 Explain the stages of economic development used by the World Bank and identify the key emerging country markets at each stage of development

4 Discuss the significance of balance of payments for the world’s major economies

5 Identify the countries that are leading exporters

6 Briefly explain how exchange rates impact a company’s opportunities in different parts around the world

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1 Global Economic Environment Lecture PowerPoint Presentation

1 Teaching Gide for the Lecture/Seminar

1 Test bank for Global Economic Environment with 78 different questions.

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Total Pages
37 pages
Answer Key
Teaching Duration
2 hours
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