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Provided is a PowerPoint and worksheet that introduces students to Global Marketing Blunders.
*Gain a better understanding of why it is crucial for marketers to complete adequate research before entering a new global market.
*View real life marketing examples that have been criticized for various reasons - including - the image, the technique, the message, the color, the culture, and the translation.
*Learn about other considerations to note when entering a global market - specifically - gender roles, social norms, brand dilution, and laws.
Students will then participate in a self-directed discovery activity where they will analyze two businesses that have had a global marketing blunder in the past. Students will research the business and its global mishaps to develop their answers. Students will then complete a personal reflection and finalize their thoughts of global marketing blunders.
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