Global Marketing Blunders

Global Marketing Blunders
Global Marketing Blunders
Global Marketing Blunders
Global Marketing Blunders
Global Marketing Blunders
Global Marketing Blunders
Global Marketing Blunders
Global Marketing Blunders
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18 MB|10 pages
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Product Description

Provided is a PowerPoint and worksheet that introduces students to Global Marketing Blunders.

Students will:

*Gain a better understanding of why it is crucial for marketers to complete adequate research before entering a new global market.

*View real life marketing examples that have been criticized for various reasons - including - the image, the technique, the message, the color, the culture, and the translation.

*Learn about other considerations to note when entering a global market - specifically - gender roles, social norms, brand dilution, and laws.

Students will then participate in a self-directed discovery activity where they will analyze two businesses that have had a global marketing blunder in the past. Students will research the business and its global mishaps to develop their answers. Students will then complete a personal reflection and finalize their thoughts of global marketing blunders.

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Total Pages
10 pages
Answer Key
N/A
Teaching Duration
40 minutes
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$3.00
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