Global Marketing Information Systems and Market Research (International MIS)

Global Marketing Information Systems and Market Research (International MIS)
Product Rating
File Type

Compressed Zip File

Be sure that you have an application to open this file type before downloading and/or purchasing.

4 MB|50 pages
Share
Product Description

Global Marketing Information Systems and Market Research is a separate lecture which is covered during International Marketing Module with a Bachelor level student.


In this file you will find:

- 1 Global Marketing Information Systems and Market Research Lecture Power Point Presentation

- 1 Case Study on Nestle Company (with answers)

- 1 Case Study on Whirlpool company (with answers)

- 1 File for teacher reading in order to get additional insights about topic (may give it to students as well)

- 1 Detailed Lesson Plan

- 1 File with additional discussion question and 1 exercise

Learning Objectives of the Lecture Power Point Presentation:

1. Discuss the roles of IT, MIS, and big data in a global company’s decision-making processes.

2. Describe the various sources of market information, including direct perception.

3. Identify the individual steps in the traditional market research process and explain some of the ways global marketers adapt them.

4. Compare the way a multinational firm organizes the marketing research effort with the way a global or transnational firm approaches the organizing issue.

5. Explain how information’s role as a strategic asset affects the structure of global corporations.

You may also like:

Political, Legal, and Regulatory Environments

Social and Cultural Environments

Global Trade Environment

Global Economic Environment

Introduction to Global Marketing

Once you will purchase resource please leave comment!

Total Pages
50 pages
Answer Key
Included with rubric
Teaching Duration
2 hours
Report this Resource
Loading...
$8.00
Digital Download
Teachers Pay Teachers

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

Learn More

Keep in Touch!

Sign Up