This is the 7th unit for Grade 6 Health Education based on the Saskatchewan curriculum. It is not intended to be the ultimate in lesson planning for Health classes. Although it can be used as is, the intention is to help teachers to have a jumping off point from which they can extend the lesson plans presented to meet the needs of their students.
The outcomes and indicators covered in this unit are:
Assess how health promotions and advertising (related to but not limited to tobacco, alcohol, diabetes, and HIV) influence personal standards and behaviours and determine how and why certain groups of consumers (e.g., youth as ‘replacement’ smokers) are targeted.
Identify and evaluate local, provincial, and national health promotions.
Identify sources of, and evaluate information related to, the marketing strategies used by a variety of industries and agencies to target youth.
Examine and categorize the advertising and related promotions in the school and community (e.g., target audience, product promotion).
Analyze the marketing and promotional vehicles/strategies used by companies and industries (including the tobacco industry) to encourage young people to use/buy their products and/or to challenge young people’s personal standards.
Compare the strategies used by industries and agencies that encourage health-enhancing behaviours to those that encourage health-compromising behaviours.
Investigate the influence of health promotions and advertising on youth attitudes and behaviours.
Determine why young people are a valuable market for numerous industries and manufacturers.
Analyze the perceived and the “hidden” purposes as to why manufacturers and industries (e.g., tobacco, diet plans, clothing) advertise.
Analyze the impact of tobacco control legislation on tobacco industry messaging.
Propose and investigate other legislation that would target health-compromising messaging.