This unit will have students analyze the design qualities of a successful logo. Students will chose a logo that they feel is unsuccessful and redesign it to correct this. Then students will follow this up by creating a business branding of an original logo design, including stationary, business cards, and envelope.
****Students should already have some grasp of Adobe Illustrator and/or Photoshop and can make an educated choice of which program to work in.This lesson is about the content versus purely teaching software; it's great for a mid-semester assignment ****
Included in the Zipped folder:
*1 Unit Plan: Description, National Visual Arts Standards Alignment (see below for covered standards), Unit Objectives, Resources, Materials, and Student Day-by-Day Experience.
*1 PowerPoint: Introduces the lesson and outlines the process
*1 Folder for Logo Redesign: Worksheet, Rubric, Student Example
*1 Folder for Original Logo Creation and Business Identity: Rubric, Student example, Teacher example of entire process (analogy chart/brainstorming, thumbnail sketches, 4 prototypes make on the computer, 1 final compilation piece)
Visual Arts Standards:
VA:Cr1.1.Ia Use multiple approaches to begin creative endeavors.
VA:Cr1.2.IIIa: Choose from a range of materials and methods of traditional and contemporary artistic practices, following or breaking established conventions, to plan the making of multiple works of art and design based on a theme, idea, or concept. VA:Cr2.1.IIa: Through experimentation, practice, and persistence, demonstrate acquisition of skills and knowledge in a chosen art form.
VA:Cr2.2.IIa: Demonstrate awareness of ethical implications of making and distributing creative work.
VA:Cr3.1.IIa Engage in constructive critique with peers, then reflect on, re-engage, revise, and refine works of art and design in response to personal artistic vision. The standard used is from Presenting.
VA:Cr3.1.IIIa: Reflect on, re-engage, revise, and refine works of art or design considering relevant traditional and contemporary criteria as well as personal artistic vision.
VA:Re7.1.Ia: Hypothesize ways in which art influences perception and understanding of human experiences.
VA:Re7.2.IIa: Evaluate the effectiveness of an image or images to influence ideas, feelings, and behaviors of specific audiences.
VA:Re9.1.Ia: Establish relevant criteria in order to evaluate a work of art or collection of works.
VA:Cn10.1.Ia: Document the process of developing ideas from early stages to fully elaborated ideas.