Graphic Design, Personal Branding Project with Adobe Illustrator + InDesign

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This graphic design based project tasks students with developing a brand identity that reflects their personality using Adobe Illustrator and Adobe Indesign. In an Introduction to Design or Media Art course, learning program basics is an essential part, and adding a personal theme by incorporating a project that they can tailor to their interests can help with project buy in.

This lesson plan pack is extremely comprehensive. Even if you have zero experience with Adobe Illustrator and InDesign, you can learn along with the students with the resources included. In addition, this could be an easy project to implement in distance learning. Handouts can be e-mailed or sent home with students and step by step instructions are already done! This is a perfect intro into learning about design based careers such as graphic design.

All in all this pack has:

➣Lesson Plan (with big idea, national standards, vocabulary, step by step instructions, and more)

➣2 PowerPoints

➣Brand identity questionnaire

➣Visual identity questionnaire

➣Illustrator basics info sheet

➣InDesign basics info sheet

➣Design tips handout

➣Logo and business card layout instructions

➣Brochure layout instructions

➣Project checklist

➣Critique reflection sheet

➣Critique dice rolling game and instructions


The design field is ever growing. Introduce students to the variety of creative careers they can pursue through design classes.

Check out my elements of design worksheet pack here. Use these handouts with this project to further deepen your student's understanding of the elements of design.

Check out my principles of design worksheet packet here to reinforce ideas in your Introduction to Design course. These are also perfect for distance learning art and have digital fill in options.

Check out my shoe design project and teach your students the basics of Adobe Illustrator (this is a great precursor to this project). Check out my book cover and album design cover projects here (another great precursor and intro to Adobe Photoshop).

Check out additional design class projects and resources here.

Check out my other products here.

Total Pages
90 pages
Answer Key
Rubric only
Teaching Duration
2 Weeks
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