This rubric, specially created for my Advertising & Graphic Design Program Classes, features over 30 line items applicable to various graphic design projects, color coded based on the differing categories. The rubric is available in Excel, Numbers, and PDF formats. The Excel and Numbers formats will automatically calculate the grade for the project, and will automatically redistribute criteria weight if any of the line items are deleted. There is also a space provided for instructors to provide written feedback to the student in the rubric. I have used this rubric in all of my classes for the last 9 years with much success.