When you think about what makes artwork “good,” what do you think of? Maybe you like how the colors work together, or there is just something captivating about the piece, or perhaps there is a mood in the work that speaks to you. These are all valid subjective judgments, but they vary person to person depending on personal preferences. There is, however, a more universal language of art. When we talk about the quality of images in the art world, we use design rules to guide our conversation. The names given to these “rules of art” are the elements and principles of design.