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High School Mascot and Marketing Proposal

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The school at which I taught was dealing with a crisis because the state was telling administrators and local residents to stop using an American Indian mascot. There were impassioned pleas from both sides of the issue. I could have had my creative writing students jump into the argument. Instead, I told them our school (or their made-up school) needed a new marketing campaign, which included a new mascot.

Some students revised materials for their own school. Some created new schools. Many were cynical. You can control the results by the options you give the students. Holden Caulfield would have even gotten a real kick out of some of the presentations. The end result is a Google Presentation or Powerpoint that the students show to the class. I might have had them pick and choose the slides to show and fully read.

This assignment was designed for an ELA creative writing course, but it certainly has elements of art or graphic design, gym, social studies, or maybe world languages. It would also be a nice assignment for staff, especially since most do not know or care about mission statements and the like--it's fun to take a satirical approach to something like this at an in-service.

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