Have students read about how marketers attempt to get us to buy more during the holidays. This is a 2 page article that has a 3 page reading guide to accompany it.
" The holiday season means something different for marketers than it does for everyone else. It still represents love, generosity and sentimental sharing. But there is an emphasis on understanding how these festive feelings translate to consumer buying decisions. "
This resource usually takes about about 20-30 minutes to complete and share with the class.
The guide comes in 3 formats (Fillable word form, Word document and PDF).
The 2 page article is both embedded in the reading guides and included in PDF format as well. It is a nice read and includes some pictures as well.
Setup for easy of use for the teacher. Share the fillable Word form with students so they can research, type their answers directly into the word form and print or send their work to the teacher quickly. Otherwise, print the PDF so they hand write their work. Finally, the Word files allow you to personalize the research documents quickly to meet specific needs.
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