Electronic retailing had been experiencing huge rate of expansions and growth within the last decades. Because of the expansion within the Internet and the adaption of the information systems and technologies, electronic retailing became one of the most effective approaches for reaching the different types of customers with the most attractive offerings, throughout the most effective and efficient approaches (Rafiq, Fulford, & Lu, 2013). It had been recognized in the year of 1997 that the electronic retailing had been expanding with the rate of 30% annually. The success of the electronic retailing had been resulted from the huge amount of benefits that had been provided to the retailers, as well as the customers of the organizations. For instance, electronic retailing had been enhancing the ability of the customers to generate largest amount of information and data about the different offerings within the markets, so that the purchasing decisions would be executed effectively. On the other hand, the retailers became able to use electronic channels of the online retailing for the purpose of the collection of more information about the customers, preferences, and their specific needs (Weitz B. , 2005). However, there had been a dark side for the electronic retailing approaches, which had been based upon the elimination of the emotional relationship between the customers and the organization. This can be recognized as negatively influencing the customers’ commitment and the loyalty, which can be achieved throughout the traditional retailing channels (Ziaullah, Feng, & Akhter, 2014). Throughout the following research, there would be focusing upon the main factors that had been leading to the growth of the electronic retailing, as well as the positive and negative consequences of the expansion of the electronic retailing upon the retailers and customers.