Here's what you'll teach in How to Use Content Marketing to Build Your Brand:
You'll start the course by discussing content marketing and how it fits into a business. You'll give an overview of the course and what your students will learn so that everyone is excited to jump in and get going.
There are a number of things that hold companies back from enjoying the benefits of content marketing. In Module 1, you'll identify the most common barriers that are holding businesses back from using content marketing successfully, so they can be prepared moving forward
The core of your content marketing strategy is your content brand. In Module 2, you'll show your students how to clearly define the content brand they want to create, including the image and expectations they want their content to be known for, and the types of content their brand should deliver
Lesson 1: 5 Keys to Building a Timeless Content Brand - You'll explore the keys to building a viable content brand which will be successful and bring results
Lesson 2: Putting the 'Marketing' into Your Content Brand - You'll guide your students to pick their top content goals, so that they know which types of content to focus on first
Lesson 3: Gather Your Content Research - You'll show your students how to build a list of places where they can connect with their audience to understand their needs and create a growing list of content ideas
Lesson 4: Create Your Content Brand Strategy - You'll help your students draft a simple, shareable content brand strategy that's easy to understand at a glance and implement, whether it’s for themselves or another content creator
There are six types of content that every business needs to create as part of an effective content marketing strategy for their brand. In Module 3, you’ll guide your students through creating one of each type in the six lessons in this module. These six different types of content will start spreading awareness of the brand and building solid relationships with audiences
Lesson 1: Text Content - Your students will create a piece of text content by choosing a topic from their ideas list and using the most effective format for that topic and their audience
Lesson 2: Visual Content - You'll show your students how to identify the types of visual content their audience prefers, along with some tools for creating visuals. They'll then create a piece of visual content related to a topic they've chosen.
Lesson 3: Audio Content - You'll explore how to brainstorm different types of audio content to offer, along with tools your students can use. They'll then create one piece of audio content related to a topic they've chosen or based on a piece of content they already created.
Lesson 4: Video Content - You'll discuss types of video content your students can create and a few tool options. They'll then outline a script for a video to create on their chosen topic.
Lesson 5: Interactive Content - You'll talk about different ideas for interactive content and some of the tools your students might need. They will then pick a topic and form of interactive content to create first, including monitoring the results.
Lesson 6: Stories - You'll show your students how to write their brand story and ways they can communicate it. They'll then outline their brand story, pick a media format, and get started on producing it.
Repurposing basically means recycling content and using it again. One piece of content can be used in many different ways and there are several methods for doing this. In Module 4, you'll show your students ways to repurpose their content, so that they can extend its value and reduce time spent on content creation
The next step is to get your content in front of the people who will appreciate it most: your future audience and loyal brand followers. In Module 5, you'll demonstrate how to distribute your students' new content in at least six channels to start expanding their brand visibility
Lesson 1: Where Will You Share Your Content? - You'll have your students identify the most popular channels for reaching their audience with content, so they can focus their creation and sharing efforts where they’ll be most effective
Lesson 2: Email - Still the Most Personal Content Marketing Channel - You'll discuss how to outline a schedule for broadcast emails and autoresponder series so your students can share the content they've created with followers who they know will be interested
Lesson 3: Social Media - Creating Viral Content - You'll guide your students through picking their audience's preferred social media channels and prepare them for making their content go viral
Lesson 4: Mobile Content - Making Your Content Mobile-Friendly - You'll show your students how to review their content to make sure it's mobile friendly so that their audience can consume it wherever they are
Lesson 5: Going Global: Expanding Your Content into New Markets - You'll explore with your students how to identify the geographic location of their current customers and how they can make their content easy to consume by an international audience
You have now taught your students all of the tools they need to identify their audience and content brand vision, create the content their audience is looking for and which will build a brand, and deliver that content to those who will enjoy it. In the final module, you will consolidate your students learning by providing them with an editorial calendar for easy implementation of their content brand strategy without any excuses or procrastination, along with a Content Visibility Checklist to ensure they’re always maximizing the impact and effectiveness of their content
And to teach the program above, here’s exactly what you’ll get in How to Use Content Marketing to Build Your Brand:
- which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline
- 55-page guide which helps your students take action on what they learn
– a sample editorial calendar template to schedule your content for maximum impact
- which you and your clients can quickly reference to save time, versus having to refer to the book every time
- so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’
Teaching Aids include:
- which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording
- that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language)
- which gives you reference material so you can brush up on your own knowledge and answer any question your students ask