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To build proficiency, it's all about targeting students' attitudes toward the target language. Are they fearful to use it? Do they view the class as a barrier to their goals? Is there a cultural emphasis on passing tests versus real communication? Do they view themselves or the teacher as responsible for their language learning? It is important that we, as teachers, provide opportunities - or point students in the right direction - to use the language in motivating, personalized, and meaningful ways. Try implementing into your course several authentic cultural interactions between your students and speakers of the target language. Here are some ideas.