Many current education experts (such as Donalyn Miller, one of my favorites and author of The Book Whisperer and Reading in the Wild) are very clear that one of the most powerful ways to turn students on to FALLING in LOVE with READING is by promoting student choice in reading; through book talks, discussions, and conferences; and through modeling and sharing "wild reading" habits in your own life.
One of the things I introduce to my students in the first few weeks of school, as we settle into our reading routines and establish habits, is continually sharing about what we are reading. In my classroom I print a copy of a larger poster on card stock, laminate, and attach it outside my classroom door. The smaller ones are also printed on card stock, laminated, and hung with magnets on student lockers. Throughout the year we can use dry or wet erase markers to share and easily update what we are reading. This is a FABULOUS way to promote reading and create class, grade level, and building excitement about books.
This item could also be adapted as a school-wide reading promotion or through your school library.