Importance of Marketing Writing Prompt

Integrate writing into the marketing curriculum with this no-prep writing prompt. In this activity students will argue for the importance of marketing as part of a business’s strategy to increase revenue. Students should also cite an example from a companies’ marketing campaign. This assignment is meant to be a basic activity for students studying marketing. All files are in Microsoft Word/PowerPoint to allow for easy customization based on course requirements. The writing prompt requires a paragraph to be written, but it could easily be changed to require an essay.

Included in this product:
--Microsoft PowerPoint Writing Prompt
--Microsoft Word Rubric for Grading (20 point basic rubric), 3 rubrics are listed on the page to minimize printing, simply cut between the rubrics to provide students with feedback

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