Informational Texts Close Reading Activity and Project

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Need a meaningful, standards-based and engaging activity to make it to December break? The Holiday Hustle is the perfect project for Secondary ELA right before the Holidays! This three week unit teaches students how to deconstruct advertisements and informational texts as they study and analyze two different holiday ads and three informational articles about advertising. After analyzing ads and informational articles, students create two projects: a Deconstructing Advertisements Guide for Teens and their own Holiday Ad! This study culminates with a Holiday Ad Fair where students study each other's ads and rate their effectiveness. Students will love this relevant, engaging topic while mastering the reading informational texts standards!

This project includes:

  • A 20 page student packet
  • Links to each article
  • Two ads to deconstruct and analyze
  • Scoring Rubrics
  • Project Template
  • Answer Key
  • Lesson Plans for three weeks of learning

Need more winter fun? Check out myLet it Snow Poetry Analysis!

Total Pages
26 pages
Answer Key
Teaching Duration
3 Weeks
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to see state-specific standards (only available in the US).
Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
Draw evidence from literary or informational texts to support analysis, reflection, and research.
Conduct short research projects to answer a question, drawing on several sources and generating additional related, focused questions for further research and investigation.
With some guidance and support from peers and adults, develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on how well purpose and audience have been addressed.
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.


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