Through this project-based learning activity, students create their own virtual business brochure to use in a whole class game of buying and selling products and services using play money to simulate real world business practices. Assignments and activities are intentionally designed to engage students in reading and writing for authentic real-world purposes with practical applications. While doing so, they exercise and develop the essential 4C's to learning: creativity, critical thinking, communication and collaboration. The lessons also offer students many opportunities to practice using number sense and math strategies to perform mental math calculations stressing precision and accuracy. All areas of language arts are addressed: listening, speaking, reading and writing. A great project to encourage reluctant learners and garner full participation from all students and ELL students of all levels.