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As a digital marketing or web design educator, it is important that you understand how to rank high in Google search results. Getting a website to show up in online searches can be tricky. With so many websites across the internet, it can be tough to get your website to stand out among all the noise. If you want to help your students understand the basics of search engine optimization (SEO), you need to teach them how to get their website to appear as a top listing on Google's algorithm.
The best way to help your website appear on Google's front page is using proper SEO practices. SEO (search engine optimization) is an umbrella term that covers all the practices of making your website (you guessed it) optimized for search engines. The issue with making SEO work well is that Google and other search engines don't release how their algorithms work. This means that the whole process of trying to adjust your website and its content could be fruitless if you don't follow the right practices. Below are some tips to help you on your quest to get your website on Google's front page.
Titles and Meta Descriptions
A "meta description" is the short chunk of text directly beneath the title that appears on Google's website. It's important to make sure that your title accurately represents the content of your website, and your meta-description is concise, well-written, and offers a brief summary of what readers can expect when they click on your site.
Use a Blog
is one of the easiest ways to constantly write content for your website. This ability to constantly create new content is huge for providing value to your customer base. Google designed its algorithms to provide customers with the best choice, and the best way for you to be listed on high up in Google's algorithm is to be the best choice. You can do this by ensuring that your website isn't comprised solely of the same old content.
Check Your Speed
Your website's speed does affect Google's SEO ranking. On top of that, customers will be more likely to stick around on your website if it's fast and easy to use.
If your website isn't mobile compatible, you're missing out on a huge portion of online users. Mobile users need websites that work for their devices; if you don't provide a mobile-optimized site, your website's user experience is taking a huge hit. In addition, Google ranks websites that are mobile-optimized higher in its algorithms.
Don't Keyword Stuff
Keyword stuffing (placing key search terms an unnatural amount of times within your article) makes for bad writing. It sounds awkward, and will cause Google to rank your website lower than if you didn't keyword stuff.
Useful content is the foundation of websites that rank high on Google's algorithms. Providing your website with genuinely helpful content won't just help your site be ranked high; it will keep your customer base coming back to your website again and again. Giving value in the form of information before your customers buy is the best way to gain trust.
If all of this sounds a bit too much too handle, it might be worthwhile to consider to take care of all this for you. A good agency can take care of all the technical issues that go along with creating content that helps your website stay ahead of the curve. Hiring an agency to do what they do best gives you the ability to focus on running your business effectively.