Included in your purchase is one page PDF of simple directions and assessment guidelines for the most engaging insurance activity I have ever done in my classroom.
Students will get to select a type of insurance (I've provided plenty) and then work together to create an insurance commercial. In the process, students do independent research on costs, benefits and coverage, all while using their creative muscles!
I suggest using the required bullet points in the assignment as a way to assess your students.
Let your students run with the activity - I do NOT show them examples of other students work, because I find students choose different programs and take many directions when they are able to start fresh and not have any preconceived notions of what their commercial "should" look like.
After the activity is over, I suggest watching all the ads and discussing afterwards.