Integrated Promotion

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11.21 MB   |   60 pages

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This presentation demonstrates how two or more promotional tools and platforms can be integrated to achieve a promotional or marketing objective. To this end, it begins with an understanding of the function or role of promotion. In then identifies six promotional tools and their constituent techniques. Apple Watch integrated promotion campaign is used as a case study. [PowerPoint file format is available on demand free of charge]
Total Pages
60
Answer Key
N/A
Teaching Duration
2 hours

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Integrated Promotion
Integrated Promotion
Integrated Promotion
Integrated Promotion