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This product includes: A power point lecture on interest groups (types, tactics, goals, etc), an Interest Group Ad Activity that allows students to use their creativity, a research sheet, and some notes to the teacher on how to implement the lesson in the classroom. This multi-day lesson combines an element of direct teaching with technology-driven cooperative learning. This activity teaches students all about the operations and tactics of special interest groups. Students will also research and specialize in one of several of the nation's largest interest groups. After completing their research, they will design an ad to promote their group and provide information. This project allows them to be creative and have fun, while learning about this important institution in U.S. Government. The lecture notes are provided in both power point, as well as a PDF format and include links to a couple interest group videos you can show as real life examples. This activity can be used in any regular or AP U.S. Government class.