International Marketing Syllabus. Why Go Global

International Marketing Syllabus. Why Go Global
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104 KB|6 pages
Product Description
This is my syllabus for teaching International Marketing. It generally lays out the semester as a time line and explains which topics will be covered in class and which assignments are due for either grading, presentation or examination.

The class is based on the textbook:
International Marketing, Philip Cateora and John L. Graham, McGraw Hill Irwin 2007, 13th edition

PPT slides and exams may be purchased separately.

Course Introduction

Building on the fundamentals of marketing, this course introduces the context of the global environment. The course examines the cultural, social, legal, political, financial and geographic dimensions of the global marketplace. Using primarily qualitative methodologies, the course assesses the impact and integration of global factors in marketing programs and strategies.
Total Pages
6 pages
Answer Key
Teaching Duration
1 Semester
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