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Introduction To Business Strategy

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5.65 MB   |   62 pages

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This is an introductory lesson to Business Strategy intended for first-year and second-year undergraduate students. The lesson is highly recommended for Students studying "Business Strategy" on the BTEC HND business programme. It begins by introducing students to the concept of competitive strategy through a problem: Is Google's acquisition of Motorola Mobility in 2011 a strategy?. Mintzberg's 5Ps framework is used to provide students diverse meanings of strategy. These meanings are supported with industry examples. The lesson learning objectives are:
• Define and understand strategy.
• Explain strategic contexts.
[PowerPoint file format is available on demand free of charge]
Total Pages
62
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N/A
Teaching Duration
3 hours

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Introduction To Business Strategy
Introduction To Business Strategy
Introduction To Business Strategy
Introduction To Business Strategy
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