Introduction To International Marketing

Introduction To International Marketing
Introduction To International Marketing
Introduction To International Marketing
Introduction To International Marketing
Introduction To International Marketing
Introduction To International Marketing
Introduction To International Marketing
Introduction To International Marketing
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7 MB|63 pages
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Product Description
i.
What is international marketing (IM)?
i.
Understanding the distinction between international marketing and domestic marketing.
ii.
What is the importance of international marketing?
i.
Why firms engage in international marketing?
ii.
What are the benefits of international marketing to consumers?
iii.
Understanding the major decisions in the management of international marketing.
[PowerPoint file format is available on demand free of charge]
Total Pages
63 pages
Answer Key
N/A
Teaching Duration
2 days
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