Introduction to Brand Management

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4.31 MB   |   81 pages

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# Learning Objectives

1. Examine different definitions of brand.
2. Differentiate between brand asset, strength, and value.
3. Investigate different methods of measuring branding equity.
4. Review the importance of brands to customers and organisations.
5. Examine the relationship between brands and products.

A PowerPoint file version of this presentation is available on request.
Total Pages
81
Answer Key
N/A
Teaching Duration
2 hours

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Introduction to Brand Management
Introduction to Brand Management
Introduction to Brand Management
Introduction to Brand Management
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