Introduction to Branding

Introduction to Branding
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1 MB|42 pages
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Defining the Brand
We start with the idea of what we want the product, service and its respective company to be perceived as. Defining the target market will help to strengthen the brand’s effectiveness. The slides explain what the brand should stand for and why it should be better than the competition. Commonly used methods of brand communications include advertising, events, sponsorships, promotions, direct marketing, customer relationship management programs and public relations.
Total Pages
42 pages
Answer Key
N/A
Teaching Duration
90 minutes
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