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Introduction to Business & Marketing ACT Style Text-Based Questions

Introduction to Business & Marketing ACT Style Text-Based Questions
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148 KB|9 pages
Product Description
This product includes 9 quizzes with ACT style reading comprehension questions. Each quiz has 5 multiple choice questions. The second page of each quiz contains the answer key. I use this resource with my Introduction to Business and Marketing course, but these quizzes could be used with any business course. Most articles are case studies and are a great way to look at course concepts in the real-world. Article length varies. I typically allow 20-30 minutes of class time for each reading and quiz. Feel free to check out the articles selected before purchasing the quizzes.

Topics covered include:
Interview Skills
Social Media Marketing
International Business
Advertising Campaign
Marketing (Product Development)

**Articles are not included. I do not own the articles, but they are available online at the following links:

5 Best Things to Say in an Interview: http://www.jobinterviewtools.com/blog/5-best-things-to-say-in-your-next-job-interview/

Dove Ad Makeover: http://www.best-marketing.eu/dove-ad-makeover-case-study/

Going Global: http://www.businessnewsdaily.com/8211-expand-business-internationally.html

How Acura Built Its New TV Campaign for Mobile: http://adage.com/article/cmo-strategy/acura-built-tv-campaign-mobile/308627/

How to Pitch Anything in Two Minutes: https://www.bloomberg.com/news/articles/2008-03-14/how-to-pitch-anything-in-two-minutesbusinessweek-business-news-stock-market-and-financial-advice

Top Complaints from Employees About Their Leaders: https://hbr.org/2015/06/the-top-complaints-from-employees-about-their-leaders

Triangle Shirtwaist Factory Fire: http://www.history.com/topics/triangle-shirtwaist-fire

When Sugar Isn't Enough: http://www.nytimes.com/2012/04/22/business/kellogg-takes-aim-at-snack-foods.html

Inside Zappos: http://www.businessinsider.com/tony-hsieh-zappos-holacracy-management-experiment-2015-5
Total Pages
9 pages
Answer Key
Teaching Duration
3 hours
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