Presentation (Powerpoint) File
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Provided is a PowerPoint and activity that introduces students to Global Marketing.
Students will learn:
*P.E.S.T. Analysis and the factors that are associated with each part of P.E.S.T.
*The definition, meaning, and importance of globalization.
*The meaning and importance of GLOCAL.
*The importance of global marketing.
*Real-life businesses, including Coca-Cola, McDonalds, and Starbucks, and develop a better understanding of how each business operates globally.
*How do better identify and reach global customers.
*How the marketing mix is applied to global marketing.
*What factors should be considered when creating a global marketing campaign AND why different factors need to be considered for a successful campaign.
End of PowerPoint Activity: Students will read an article that presents brilliant global marketing strategies, analyze the different strategies, and choose the top five strategies that are believed to be the most successful for global marketing. For each global marketing strategy that students learn, they will demonstrate their competence by critically thinking and developing answers to two essential questions.
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