Introduction to Marketing and Market Research - Overhead and Activity

Introduction to Marketing and Market Research - Overhead and Activity
Introduction to Marketing and Market Research - Overhead and Activity
Introduction to Marketing and Market Research - Overhead and Activity
Introduction to Marketing and Market Research - Overhead and Activity
Introduction to Marketing and Market Research - Overhead and Activity
Introduction to Marketing and Market Research - Overhead and Activity
Introduction to Marketing and Market Research - Overhead and Activity
Introduction to Marketing and Market Research - Overhead and Activity
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Product Description
This is a four page overhead note, with brief class activities as you go through the note. This note introduces students to the definition and forms of marketing. It discusses what marketing is and isn't, demographics/psychographics/geographics, what market research is and why it is conducted, and the forms that market research takes on. This is a good introduction to any unit where students will be designing their own product or developing a marketing campaign that includes market research like a poll or a survey.
Total Pages
0 pages
Answer Key
N/A
Teaching Duration
Lifelong tool
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