This interactive lecture is designed to introduce the concept of rhetorical analysis to students. Students will be able to understand the rhetorical triangle and how rhetorical choices convey purpose. Eminem is a focal point of this lesson as students analyze a commercial he stars in as well as one of his songs. The lesson begins by discussing Eminem's various personas through an analysis of his album covers and then segues into viewing and discussing his famous Super Bowl commercial, which is embedded in the PowerPoint. The lesson culminates in a rhetorical analysis of one of his more somber songs about his daughter. I have used this lesson for AP Language & Composition, but it is easily adaptable for any course that involves a rhetoric component.