Introduction to SEO and Keywords

Introduction to SEO and Keywords
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There are 5 main chapters in the coursebook:

  • Introduction 
  • Module 1 – How Search Engines Work 
  • Module 2 – Why SEO is Necessary
  • Module 3 – Designing Your Content with Search Engines in Mind
  • Module 4 – How to Perform Keyword Research to Find the ‘Right’ Keywords for Your Content
  • Module 5 – Measuring and Tracking Your Efforts
  • Conclusion 

And to teach the program above, here's exactly what you'll get in the Getting Started with Introduction to SEO and Keywords package:

  • Introduction to SEO and Keywords Course Book (36 pages), which gives your students all the information they need for doing basic search engine optimization for all their content, regardless of their current expertise
  • Action Guide, a set of worksheets which you can use alongside the activities outlined in the book, so your students can take action and get results
  • SEO Publishing Checklist, which lists the key tasks for optimizing web content, so your students have a step-by-step guide to follow when they're creating content 
  • Summary Cheat Sheet, which gives an outline summary of the key points from the coursebook, so they'll have their own reference cheat sheet as a reminder (this is great as an overview for you too!)
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