Investigating a New Product Launch Using the Marketing Mix

Investigating a New Product Launch Using the Marketing Mix
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Product Description
In this project students will investigate the launch of a new product, research how the company employed the marketing mix to aid in the launch; then create a presentation highlighting successes, challenges, and lessons learned. Additionally, students will critique the company’s strategies and suggest alternative ideas for future campaigns.

This file includes 3 PDFs:
--Product List (20 recently-- within the last few years-- launched products)
--Product Launch Project Instructions
--Basic Rubric for Grading (based on 35 points)

For this project I have my students work with a partner. Students select a product from the list provided to conduct their investigation. You can cut up the paper to allow students to draw from a cup or you can let them pick from the list. I prefer to only have one group per product, but you can decide what works best for you.

Students will use the project instructions to design a Google Slides or Piktochart Infographic on their assigned product. A rubric is included for grading. If time allows, have students present their findings to the class.

SAVE $$$ by purchasing this product as part of the Marketing Mega-Bundle or Marketing Unit Mini-Bundle.

Thanks for checking out this product. Other resources you may like:
Marketing Mix Practice Problems (The 4 P's of Coca-Cola and Walmart)
Focus Group Simulation with the Marketing Mix
Food Truck Simulation Project
10 Shark Tank Episode Guides for Any Business Course
Total Pages
3 pages
Answer Key
Rubric only
Teaching Duration
1 hour
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