Students will read the following examples of advertisements from actual Everest guide companies. While reading, circle or highlight words, phrases, or features that persuade you to select their tour.
Afterwards, students will write a paragraph explaining which company you would choose and why you chose that company. What is important to mountain climbers? What are the main concerns? What words, phrases, or examples made you select that company? How did the advertisement make you feel? Can you trust them? Why?