Journalism: Advertising Notes, Quiz, and Activity for Newspaper and Yearbook

Journalism: Advertising Notes, Quiz, and Activity for Newspaper and Yearbook
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117 KB|4 pages
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Product Description
For Journalism and Photojournalism.

This week-long lesson plan introduces students to how print publications use advertising to generate revenue. The lecture notes cover key concepts, from planning an advertising sales meeting to pricing ads to ad design. Key terms are introduced and highlighted throughout the lecture notes. A matching and short-answer quiz assesses student learning for key terms and concepts. A homework activity requiring students to approach local businesses to conduct sales meetings is also included.
Total Pages
4 pages
Answer Key
N/A
Teaching Duration
N/A
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