This resource includes:
> A reading about the three main advertising strategies (ethos, logos, and pathos) with vocabulary words and definitions at the bottom.
>A series of worksheets that includes matching, identifying what technique is being used, brainstorming where ads are used, word scramble, a table for writing examples of each technique, a table for considering the pros and cons of advertising, and a task for considering a city without ads.
>An advertisement analysis sheet to be used while viewing an ad and an ad design template.
>A template for writing a commercial script.
>An advertisement assessment that looks at how students incorporate advertising strategies.