Language of Advertising Claims - Media and Propaganda Awareness

Language of Advertising Claims - Media and Propaganda Awareness
Language of Advertising Claims - Media and Propaganda Awareness
Language of Advertising Claims - Media and Propaganda Awareness
Language of Advertising Claims - Media and Propaganda Awareness
Language of Advertising Claims - Media and Propaganda Awareness
Language of Advertising Claims - Media and Propaganda Awareness
Product Rating
4.0
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File Type

Presentation (Powerpoint) File

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10 MB|90 pages
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Product Description
This is an updated, 90-page power point illustrates the various techniques that media and advertisers use on consumers. I've also included a visual exam and print exam for these techniques. This power point comes with a "notes" section under each slide. I've included lots of recent, print and video ads to demonstrate and illustrate the various techniques listed below:
Includes notes.

A. Positioning
B. Association
C. Fear
D. Buzz Words
E. Involvement
F. Excitement!
G. Star Power
H. Snob Appeal
I. The Weasel Claim
J. The Unfinished Claim
K. (We're different and unique) Claim
L. Water is wet Claim
M. So what Claim
N. Vague Claim
N. Endorsement or Testimonial
O. Scientific or Statistical Claim
P. Compliment the consumer Claim
Q. Rhetorical Question
Total Pages
90 pages
Answer Key
N/A
Teaching Duration
N/A
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$4.95
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