This lesson taps into the rhetorical power behind NBA star LeBron James’ 2014 announcement that he would return to play for the Cleveland Cavaliers. His announcement, and the medium he chose to communicate his announcement (a letter posted on the Sports Illustrated website), easily became one of the biggest stories of Summer 2014. James’ transcendent cultural relevance cannot be ignored. A John Carroll University finance professor predicts that James’ return to Cleveland could be the catalyst for a $500 million economic boost to the local economy. This lesson asks students to read James’ letter and analyze how his stylistic choices convey a desire to redeem his relationship with Cleveland fans.