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Social media is everywhere today – you’ll find apps for Facebook and Twitter built into your mobile phone (both iOS and Android). Your tablet computer has the same built-in apps. Companies are prominently placing social media links on their websites, too. Social media is here to stay, so if you’ve been waiting to take the plunge, now is the time to do it.
While there are tons of popular social networks out there, you need to know which ones are right for you. Facebook and Twitter are givens, but you can gain a lot from creating an account on LinkedIn and building a presence there, as well. This is particularly true for business users.
LinkedIn is a powerhouse social network, but its similarities to Facebook and other networks are really only skin deep. It’s a very different place, and you’ll need to know not only how to go about creating an account, but what the network is designed to do and how it can help you grow your career.
That word “career” is perhaps the most important to understand. Where Facebook and Twitter are about communicating with everyone, LinkedIn is designed for just one subset of the population – professionals.
Whether you’re a teacher, a teacher seller or an entrepreneur LinkedIn gives you the means to further your career, build connections within your industry and those related to it, and much more. From promotion to job searches, you’ll find that LinkedIn is a very interesting place with a lot of potential.
This guide will walk you through learning how to use LinkedIn, and help you understand what you should and shouldn’t do on the network. As mentioned, it’s a very different place from your standard social network, and the tactics that work on those networks won’t work here.
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