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The hottest media in quite some time has been video. Particularly online. And the next step is live video. Your students need to learn how to use live video as a marketing tool. Then let them try it out.
Don't know enough to teach live video marketing? No problem, we have you covered. Here is what is included in your course materials:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 – The Power of Live Video for Your Business
How useful is live video and will it work for me?
In Module 1, you’ll identify exactly where and why live video will benefit a business and how livestreams will help increase conversions, revenue, and customer retention.
Module 2 – Using Live Video Throughout The Customer Lifecycle
Keeping existing customers is more cost-effective than attracting new ones, which is why live video marketing will fit perfectly into a customer-focused marketing strategy.
In Module 2, you’ll explore effective ways to use live video to market to existing followers and bring new people into the marketing cycle. In this way, business can attract more leads, increase sales, and build a loyal customer following.
Lesson 1: Use Live Video to Attract New Customers - In Lesson 1, you'll show your students how to use livestreams to bring in new leads, educate them about their brand, and build trust and credibility.
Lesson 2: Use Live Video to Motivate Customers to Buy - In Lesson 2, you'll help your students identify where they will use live video to increase conversions and motivate prospects to become paying customers.
Lesson 3: Use Live Video to Delight Customers - In Lesson 3, you'll teach how to use live video to onboard customers, provide support and training, and build their community.
Module 3 – Plan and Promote Your Livestream
Your students now know how live video will benefit a business and how it fits into their overall marketing strategy, so now it's time to move forward with planning and promotion.
In Module 3, you’ll drill down to the objectives, choose the most appropriate social media platform for running a livestream, and pick the best way to attract the maximum number of participants to an event.
Module 4 - Run an Engaging and Effective Livestream
Your students have learned how to set clear aims for a livestream, chosen a platform, and promoted an event. Now they are ready to get started with their first live video.
In Module 4, you’ll teach your students what they need to do to prepare themselves and their content so that they are ready to run an engaging, informative livestream that will help them achieve their objectives for their business.
Lesson 1: Prepare Your Content - In Lesson 1, you'll show your students how to outline and pull together their content, so that they deliver their message clearly and concisely.
Lesson 2: Deliver Your Livestream - In Lesson 2, you'll prepare your students to run their livestream with confidence, so that it runs smoothly and gives them the results they want.
Module 5 – Maximize the Visibility and Value of Your Livestreams
Your students have done the planning, promotion and producing of their livestream, but it isn’t over yet.
In Module 5, you’ll show your students how they can repurpose their live video content to get it in front of more people and bring them a far-reaching impact on their business growth.
Module 6 - Review and Refine
In this final module, you’ll teach your students tips to get even more out of their livestreams. You’ll give your students the opportunity to review their work and plan future action steps so they can achieve the goals they set for this course.
Student Materials for Learning & Implementation
Live Video Marketing - Course Book: 60 pages of content and activity instructions you can use to create a comprehensive self-study eBook, online course, or handout for a live workshop
Live Video Marketing - Action Guide: A complete set of worksheets which helps your students take action on what they learn, so you’ll have happy, successful customers
Live Video Marketing - Cheat Sheet: A 34-page course overview, which includes the main takeaways, key points, and action steps from each module of the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time.
Live Video Marketing – Graphics: Graphics of Key Points. 18 colorful graphics that are used to visualize key content in the course book (and slideshow).
Live Video Marketing Course Overview Infographic - which gives your students an 'at a glance' visual of the process for launching and marketing their online course.
Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’
Instructor Materials to Teach Your Course
Live Video Marketing – Slideshow: 170 slides, which give you a ready-made presentation for a multi-day classroom workshop, webinar series, or videos. You just fire up your slide program or screen recorder... and start teaching or recording
Live Video Marketing - Speaker Notes: A full script and instructions for presenting the course, so you’ll know exactly what to say. You'll find your notes both under the slides AND in a separate document. Just add some of your own language to make it sound like you. That's what makes your course truly unique.
Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google).