Market Surveys are a vital part of the marketing plan for any business. Included in this resource is a teacher lesson Power Point in PDF Format and Student Worksheet in PDF Format. The lesson goes over what market surveys are and how to properly set them up. The corresponding worksheet allows the students to create a market survey of their own according to the rules learned in class.
This worksheet is so versatile and can be used for any scenario you see fit as a teacher. I currently use it in my Entrepreneurship class and have students create a market survey for potential customers to see their thoughts on the product/service of their own personal business.
Once the worksheet has been completed-- have students take it to the next level and create a professional looking survey for distribution. I like to have my students go on surveymonkey.com, but there are other potential online sites to use as well.
Finally, students survey potential customers and present their findings.
I hope that you can use this resource in your classroom. If you like what you see, and are interested in more marketing resources, see my store at...