Get your students creating with this engaging project! In this activity students will design an original print advertisement for a resort of their creation. Students will identify their target market, select a magazine publication based on the target market, and utilize feature/benefit selling. Further, they will craft a headline, focused message, and call to action. This activity includes instructions for using Canva as a design program, however, any design program can be used. This product is EDITABLE and perfect for a Marketing course.
Included in this product:
-Project Instructions (scenario, brief tips for designing a print ad, how to use Canva, step-by-step instructions, and grading rubric)
-Printable Grading Rubric (based on 35 points)
-Resort Creators (locations and target markets)
SAVE over 20% by purchasing this product as part of the Resort Business Simulation Semester Project.
This product is part of a semester long or final project business simulation, however, this project stands alone and does NOT have to accompany other parts of the project. For this project I split up the students into small groups, however, it can be done individually. This resource also includes starter lists for the resort location and target market if this is your first purchased element from the simulation.
For other parts of the RESORT project check out:
Brainstorming a Business: Resort Digital Vision Board
Economic Health Meeting Brief: Resort Project
Resort Marketing Mix Project
Market Segmentation Resort Project
SWOT Analysis Resort Project with Guided Questions
AIDA Approach in Sales Messages Resort Project
Feature/Benefit Selling Resort Project
Selling Process Resort Script Project
Customer Relationship Management Resort Project