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1.07 MB | 16 pages
A nice lesson on a market research - lesson 1 of 3 of my marketing research lessons. The presentation covers market research. The lesson looks at both primary and secondary research and the pros and cons of primary research. There are a number of tasks throughout the lesson. I have also included a really fun starter where students need to underline / highlight all the mistakes on a very poorly made questionnaire - the student who finds the most mistakes wins a prize. I have also included a nice gap fill and exam style question worksheet. The lesson finishes with students asked to create their own questionnaire for Walkers Crisps. Perfect for GCSE Business Studies.