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Market Research - Lesson 1/3 - Primary & Secondary Marketing Research

Market Research - Lesson 1/3 - Primary & Secondary Marketing Research
Market Research - Lesson 1/3 - Primary & Secondary Marketing Research
Market Research - Lesson 1/3 - Primary & Secondary Marketing Research
Market Research - Lesson 1/3 - Primary & Secondary Marketing Research
Market Research - Lesson 1/3 - Primary & Secondary Marketing Research
Market Research - Lesson 1/3 - Primary & Secondary Marketing Research
Market Research - Lesson 1/3 - Primary & Secondary Marketing Research
Product Description
A nice lesson on a market research - lesson 1 of 3 of my marketing research lessons. The presentation covers market research. The lesson looks at both primary and secondary research and the pros and cons of primary research. There are a number of tasks throughout the lesson. I have also included a really fun starter where students need to underline / highlight all the mistakes on a very poorly made questionnaire - the student who finds the most mistakes wins a prize. I have also included a nice gap fill and exam style question worksheet. The lesson finishes with students asked to create their own questionnaire for Walkers Crisps. Perfect for GCSE Business Studies.
Total Pages
16 pages
Answer Key
N/A
Teaching Duration
1 hour
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