Market Segmentation Resort Project

Market Segmentation Resort Project
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Resource Type
Product Rating
2 Ratings
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Compressed Zip File

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858 KB|14 pages
Product Description
Looking for a fun way to teach market segmentation? In this project high school students will design 3 customer profiles for a resort of their creation in a presentation software. Students will identify demographics, psychographics, geographic, and behavioral characteristics for each profile. Students will love designing an avatar to represent each profile! All content in this product is EDITABLE.

This product includes:
-Basic descriptions of market segmentation, customer profiles, and market characteristics (demographics, psychographics, geographic, and behavioral) and project instructions
-Example customer profile
-Basic grading rubric (based on 75 points)
-Resort location and target market starters

SAVE over 20% by purchasing this product as part of the Resort Business Simulation Semester Project.

This product is part of a semester long or final project business simulation, however, this project stands alone and does NOT have to accompany other parts of the project. For this project I split up the students into small groups, however, it can be done individually. This resource also includes starter lists for the resort location and target market if this is your first purchased element from the simulation.

For other parts of the RESORT project check out:

Brainstorming a Business: Resort Digital Vision Board
Resort Marketing Mix Project 
Selling Process Resort Script Project
Customer Relationship Management Resort Project 
Total Pages
14 pages
Answer Key
Rubric only
Teaching Duration
90 minutes
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