This is a must for your Marketing Unit. This PowerPoint discusses Market Segmentations and provides a link to a Target Market People Assignment for students to have a more hands on approach to how businesses targets potential customers.
- The Importance of Marketing
- Market Segmentation
- Who's in the Market?
- Consumer, Industrial, and Target Market
- The Steps to Link Customer Needs
- Identifying Target Markets
- Types of Segmentation (Demographc, Geographic, Psychographic, and Social Segmentations)
- A link to Target Market People Assignment with Examples.
My students really enjoyed this unit and they LOVE the target people assignment. Enjoy!
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