This is a bundle of marketing lessons and activities. These resources explore current marketing topics and trends and incorporate multi-media technology including video, website investigations and online articles. I have taught Marketing for over 10 years and have updated and expanded my lessons during that time.
Cover image purchased from istockphoto.com
1. Product Life Cycle
2. Logos (Hidden Messages in Logos)
3. Marketing Mix
4. Advertising Comparison Chart
5. Market Niche
6. Business Names
7. Marketing Concept
8. Lemonade Game
10. Product Placement
11. 22 Immutable Laws of Marketing
12. SWOT Analysis
13. Press Release Questions
Trends In Marketing
1. Kickstarter, Quirky, Indiegogo (Crowdfunding)
2. 30 Marketing Buzzwords
3. Lululemon Leggings (Teen Retail)
4. Advertising Week Analysis
5. Wanelo "Social Shopping"
6. Instagram Marketing
7. The View (Sponsors and Host Comments)
8. Ray Rice - Marketing the NFL
9. Taaz (Marketing Beauty Products)
10. Gary Vaynerchuk (Marketing Expert)
2. Google AdWords
3. RedBull - TV vs. Internet Ads
4. Corey Vidal YouTube Star
5. Disney Star Unboxing
6. Fake Online Reviews
7. Alex from Target
8. Facebook Marketing
9. Social Media Influencers
10. Running a Facebook Giveaway using Rafflecopter
2. Coke vs. Pepsi
4. Ben and Jerry’s Ice Cream
9. Super Cartel
10. eBay, Groupon, QuiBids
11. Shopkick, Checkpoints and Foursquare
12. GymShark and Alphalete Athletics
13. Tide, Cheer and Purex
17. NEW: Snapchat, Facebook and Instagram
2. Buying Process
3. Determining Price
4. Features and Options
5. Cereal Box Activity
6. Organizing a Picnic (Demand Activity)
7. Marketing News
8. Packaging Assignment
9. Selling Products at Lunch
10. Stock Market
11. Marketing Quiz and Test
12. Margin Call Movie & Questions
13. The Naked Brand Movie & Questions
14. Marketing EXAM
NOTE! This bundle is continuously updated as I find and utilize new topics with my marketing class.
UPDATE: Over 20 Student Exemplars have been added to this bundle!
UPDATE: A Marketing Exam has been added to this bundle
Detailed Descriptions of many of these lessons/activities...
1. 30 Marketing Buzzwords
30 Digital Marketing Buzzwords…
2. Immersive Experience
6. Snackable Content
10. Contextual Marketing
11. Value Proposition
12. Earned Media
13. Big Data
17. Social Commerce
19. Two-Way Conversation
20. Native Advertising
22. Custom Activation
25. Growth Hacker
27. Thought Leader
28. 360 Campaign
29. Agile Marketing
• Students will perform an activity where they look up the definitions to these buzzwords from an article on Mashable.com
2. Advertising Comparison Chart
3. Advertising Techniques
4. Advertising Week Analysis
1. The Spots Everyone Talked About at Advertising Week
2. History of Advertising in 60 Seconds
3. Today's Advertising Landscape Infographic
4. The Best Quotes at Advertising Week
Students will be analyzing several commercials, articles, an infographic and quotes from Advertising week. This lesson covers some the hottest current trends in advertising. It includes an answer key and a sample of student responses. Links to the videos, articles and an infographic are provided.
5. Alex from Target
• Amazon.com is the largest internet based retailer in the United States
• It was created by Jeff Bezos in 1995
1. Selling Everything
2. Grocery Delivery
3. Same Day Delivery
4. Amazon Web Services
5. Low Profit Strategy
6. Book Selling
7. Picking TV Shows
8. Drone Delivery
9. The End of Amazon?
7. Ben and Jerry’s Ice Cream
1. Summary of important facts about the company
2. Examining Ben and Jerry's Advertisements and Commercials
They are a very socially responsible company…
* Help people in the 3rd world
* Purchase fair trade products
* Free cone Day
* Helping the environment
* Supporting Schools
3. Website Activity
4. Taste Test
5. Instagram Advertisements
This lesson examines the retail technology company BestBuy
• BestBuy's limitation is that they have BIG stores and LOTS of employees
• More and more people are migrating to shopping on-line
• An on-line business has fewer costs
• Article - "BestBuy Closing 15 Stores"
�� Article - Retailers Turn Showrooming into Innovation Opportunity
11. Business Names
12. Buying Process
13. Cereal Box Activity
14. Super Cartel
15. Coke vs. Pepsi
Students will analyze the Coca Cola and Pepsi companies.
* Magical Bottle Shape
* Impulse Buying
* Brilliant Marketing - Inspiring Emotions
* Marketing Blunder of the Century - New Coke
* Finding New Ingredients for Healthier Products
* Focus Groups and Professional Testers
* The First African American Sales Team
* Product Placement
This lesson includes video links and information, a website activity and an online article and questions.
25 Commercials and Questions
• Show the commercials to your students using the links provided
• Students will answer a series of questions for each commercial
• I have shown/tested these commercials with many classes (some for several years)
• They are exciting, funny and definitely grab students’ attention
17. Corey Vidal YouTube Star
18. Determining Price
19. Disney Star Unboxing
e-commerce or electronic commerce is using the internet to exchange information and conduct business.
Topics and Activities
1. Advantages of e-commerce
2. Comparison shopping
3. Reasons why customers are reluctant to shop on-line
4. Security Risks
6. Electronic Data Interchange
10. Click and Mortar companies
11. Bricks and Clicks
12. E-commerce examples: e-Bay, kijiji and Etsy.com
13. Activity #1 Buying Stuff On-line
14. Activity #2 Find an e-commerce site
15. Activity #3 Comparison Shopping
16. Activity #4 Preparing to set-up and e-commerce business
21. eBay, Groupon, QuiBids
Students will investigate these three companies…
eBay, Groupon, QuiBids
Within this PowerPoint presentation are website activities and links to a series of videos related to each company.
What is Groupon?
* Groupon offers vouchers/coupons that you can take into a business and use as cash.
What is eBay?
* Students will investigate...
* The 10 weirdest things ever sold on eBay
* Why is India an emerging market for eBay?
What is QuiBids?
* Students will investigate how this company makes money selling an iPad for under $30.
22. Fake Online Reviews
• This investigation reveals an entire industry devoted to helping businesses mislead customers.
• The better the reviews, the more we trust a business.
• Marketplace TV went undercover posing as a new business to discover how companies can buy a positive reputation online.
• Fiverr.com will write fake reviews for $5
• Companies can pay 500views.com to add thousands of views to YouTube videos
This lesson includes links to videos, websites and online activities for students to explore this topic.
23. Features and Options
24. Google AdWords
AdWords is an online advertising tool run by Google that allows businesses to display their ads on Google's search engine
Topics covered in this lesson...
3. Negative Words
7. CTR (Click Through Rate)
8. Ad Rank
9. Ad Quality
10. Free Organic Listings
11. AdWord Help Center
25. Instagram Marketing
26. Kickstarter, Quirky, Indiegogo (Crowdfunding)
* These sites are funding platforms to help you launch your business or idea. The productvideos are exciting, quick and definitely grab students’ attention.
* Many of the ideas have received hundreds of thousands of dollars in funding. Many very dynamic products are outlined in this presentation.
* This is one of my personal favorite presentations to deliver to students. When I was evaluated by the vice principal in March 2013, I picked this lesson because it is so dynamic and engaging for students. I have been developing and improving this presentation for several years and have tested it with many classes.
28. Lemonade Game
This is a great game activity to teach students about many business concepts including price, supply/demand, expenses and profit.
• Play 14 rounds of the Lemonade Game and record their information/results for each round in a table
• Determine how many supplies to purchase including lemons, sugar, cups and ice
• Set the price and amounts of each ingredient
• Adjust price depending on several factors (weather, popularity and satisfaction)
• Respond to questions to assess their overall performance
This lesson contains instructions, a table for students to record their information/results, questions and student exemplars.
I have played this simple game with many classes and it is always a very engaging and educational experience for students
29. Logos (Hidden Messages in Logos)
This lesson teaches students about how Logos are used to market products and services.
1. Competitive Image (Brand Name, Logo and Slogan)
2. Hidden Messages in Logos
3. Readings and Questions
30. Lululemon Leggings
31. Market Niche
32. Marketing Concept
33. Marketing Mix
34. Marketing News
Students will read online articles and answer questions about the following topics...
1. Social Advertising vs. Search Advertising
2. 7 Biggest Marketing and Media Trends
3. Google’s Buy Button
4. Xbox to Order a Pizza
5. Facebook EdgeRank
6. YouTube Maps out Videos Trending Across the Country
7. 30 Unconventional Business Cards
8. YouTube: Uploaded Video
9. Giggem Helps Musicians Find Bandmates, Managers and Labels
10. Researching 3 Marketing Topics
This lesson investigates the Nike Company
1. Background information about the company
2. Air Jordan
4. Bo Jackson "Bo Knows" Commercial
5. Lebron James Commercial
6. Abusive Labor Practices
7. Communist Countries
8. Improving Their Practices
9. Sneaker Heads
10. Skateboarding Questions
11. Web Activity
36. Organizing a Picnic
37. Packaging Assignment
38. Product Life Cycle
This lesson describes using beautiful diagrams the traditional 4 stages that products pass through during their lifetime.
It also displays and explains 3 Non-Traditional Product Life Cycles...
39. Product Placement
• Commercials are usually used to advertise products.
• Product placement, is a form of advertisement, where goods are placed inside movies, video games or television shows. For example they show a CSI actor using an Apple Computer during the TV show.
This lesson includes information, examples, questions and links to YouTube videos about Product Placement.
40. Ray Rice and the NFL
41. RedBull TV vs. Internet Ads
• In 2016, buying a single 30-second commercial spot during Super Bowl XLIX cost advertisers an average of $5 million dollars
• There is a shift from watching TV to using mobile devices and the internet
• RedBull and Monster Energy are two companies that have started putting commercials on the internet on websites such as YouTube
• YouTube’s highest paid star is a woman who unboxes Disney Toys
This lesson includes links to online articles and videos.
Students will discover...
* How are these commercials different than traditional TV commercials?
* Why do companies sponsor sporting events?
* What are the current trends on YouTube?
* How do YouTube video creators get paid?
42. Selling Products at Lunch
43. Shopkick, Checkpoints and Foursquare
Shopping Reward Apps...
* Many of these technology companies offer apps for your digital devices that encourage customers to visit stores in order to gain points and prizes.
* Students will investigate these four technology companies in groups and then present to the class. These companies offer unique marketing opportunities for businesses.
44. Stock Market
45. Taaz - Selling Beauty Products
46. The View (Sponsorship and Host Comments)
This lesson explores Twitter.com through a series of articles, an infographic and a video about Twitter’s “Miraculous Moment”.
• How Twitter Makes Money including Promoted Tweets and Promoted Trends
• Their Mission statement, Monthly Active Users and Revenues
• Memorable moments since the first Tweet was sent on March 21, 2006
48. Wanelo (Social Shopping)
New Resources Added to this Bundle…
This resource contains a link to an amazing animated video about the history of Lego. I have been showing this video to my business and technology classes for years. Students will watch the movie and then answer the attached questions.
#50. Margin Call Movie Questions
Margin Call follows the key people at an investment bank, over a 24-hour period, during the early stages of the 2008 financial crisis.
Director: J.C. Chandor
Writer: J.C. Chandor
Stars: Zachary Quinto, Stanley Tucci, Kevin Spacey
Source - www.imdb.com
This resource contains questions and answers for the Movie - Margin Call.
#51. The Naked Brand Movie Questions
The Naked Brand is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.
Directors: Sherng-Lee Huang (co-director), Jeff Rosenblum (co-director)
Writers: Tim Atkinson (co-writer), Sherng-Lee Huang (co-writer), Jeff Rosenblum (co-writer)
This resource contains questions and answers for the Movie - The Naked Brand.
#52. Social Media Influencer
Students will learn about Social Media Influencers by performing an online investigation that involves answering several questions about Influencers. They will also create an email to an influencer from a company. The company will ask the influencer to help promoting their product or service.
This resource contains an answer key and influencer email example..
#53. Marketing Case Studies and Questions
• DECA is an international association of high school and college students and teachers of marketing, management and entrepreneurship.
• “DECA is preparing emerging leaders and entrepreneurs to be college and career ready”
• This resource contains links to 7 Marketing Case studies that DECA provides to prepare students for their competitions
• Divide your class into groups
• Read through the case studies to see which ones would be most appropriate for your class
• You may choose to give all groups the same case or give each group a separate case
• Give students 2 days to prepare and on the 3rd day they will present their suggestions/solutions
1. Read and discuss your case with your group
2. Put together a digital presentation (Microsoft PowerPoint, Google Slide etc.) about the case and your recommendations/solutions.
3. Present your findings to the class
#54. Facebook Marketing
Use this resource to teach students about Facebook Marketing. The information contained in this guide was developed from my own Facebook experiments, teaching marketing for over ten years and from applying the wisdom of marketing geniuses including Gary Vaynerchuk, Kevin Kelly and Seth Godin
• Prior to these experiments, I had not been using Facebook regularly, even for personal use, and I generated more than 3500 Likes and Follows as well as many link clicks, comments and shares!
• Using social media effectively is very important in today’s “connection economy” in order to build trust with your community
• You should build a blog on top of Facebook. Why? Advertising is all about attention and where is our attention? – Facebook!
• Be aware that social media attention does shift as we have seen with Twitter and Pinterest. These are still good platforms but not as engaging as they used to be!
• This guide includes pictures of the ads I created, how I created the them, the audiences I chose for those ads and the results I generated from running ad campaigns and using Facebook as a blog
• It has easy to follow step-by-step instructions and screenshots to help you access all of the features!
• This resource will save you money and time in your own journey towards creating a Facebook community.
Facebook Should be Your Blog
1. Why Facebook? 1.8 billion people use Facebook every month!
2. Branding and Building Trust. Your brand is how you are perceived by customers. Branding is about creating lifetime trust by bringing value to your customers over and over again. It pays for itself the longer and more often you do it
3. How to set-up a Business Page
4. Creating Blog Posts on Facebook
Advertising on Facebook
“Facebook has such underpriced attention potential. Facebook ads are disproportionately the best deal in the marketplace today.” (Gary Vaynerchuk – Marketing Guru)
Step-by-step instructions and screenshots for creating FB Advertisements
1. Boost Post
2. Create a Promotion/Edit Promotion
5. Price (Cost Per Engagement – CPE)
6. Manage Ads
7. View Charts/Date Range
8. Analyze your Results and adjust your promotion as needed. Change your audience, budget, image or text.
9. Engage and Interact with Your Community (Responding to Likes, Comments and Shares)
10. Page Insights (Analyze Page Data)
11. Promote Your Page or Website
Additional Tips and Tricks
1. Speed and Doing
3. Change Settings/Permissions
4. Creating a Business Page
5. About Button - Updating Information
6. Share To Business Page
7. Schedule Posts to Days/Times
8. Analyze Results (Reach, Click, Actions)
9. Daily Posts/Reuse Posts
Update: New Topics Added…
1. Relevance Score
2. Adjusting Your Audience
3. Repeat Posts
4. Bringing People From Other Social Networks
5. Facebook Organic Reach
6. Interacting Example
Most of these lessons include links to online articles, videos and activities to assist students in exploring each marketing topic.
FACEBOOK, SNAPCHAT AND INSTAGRAM
• This resource contains information and videos about Facebook, Instagram and Snapchat
• Show the short video clips through the links on the slides
• Discuss the information students learned from the video or have students write/type the summary information on the slides
• Questions are included for students to analyze each company
The videos also describe how each company got started!
FACEBOOK/INSTAGRAM VS. SNAPCHAT
• Facebook, Instagram and Snapchat each provide a social experience on the web
• They are platforms that allow us to connect with our friends and family
• Each company looks for strategies to keep you on their platforms longer and so you will use them more often
• They even copy features used by their competitors
• Essentially, they compete over people’s time spent online
• For example, when people are using Snapchat, it means that they are potentially spending less of their time on Facebook or Instagram
MONTHLY ACTIVE USER STATISTICS
FACEBOOK - 2.13 BILLION
INSTAGRAM – 800 MILLION
SNAPCHAT – 301 MILLION
These companies compete for your time. Predict what will happen in 10 years with these companies. Some questions to consider…
• Will Facebook continue to dominate?
• Will another social network enter the market?
• Who will have more users Instagram or Snapchat?
Note: You will receive these lessons in both PowerPoint (editable) and PDF formats
UPDATE: This bundle has been updated with several current topics including Marketing Ray Rice and the NFL, Wanelo.com "social shopping", Crowdfunding on Kickstarter, Teen Retail - Lululemon Leggings, Analyzing Advertising Week, #AlexFromTarget, Fake Online Reviews and Purchasing YouTube Views, BlackBerry.com Activity, YouTube Sensations: How Online Celebrities Get Rich, YouTube's Highest Paid Star is a Woman who Unboxes Toys.
Update #2 This bundle now includes 2 Marketing Tests and a Marketing Quiz
Update #3 This bundle now includes a lesson on Gary Vaynerchuk (business and marketing expert)
Update #4 This bundle now includes a lesson on GymShark and Alphalete (2 sportswear companies started by young entrepreneurs)
Update #5 This bundle now includes Group Project Case Studies and Questions.
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