"You have been asked to come up with a marketing campaign for the film version of the novel 13 Reasons Why. You need to design the home page that is part of the larger website for the movie."
I've done this using a simple piece of chart paper or students can complete this assignment digitally for a paperless project. Students need to really have a knowledge of the book as well as media awareness of how websites are set up. You can also add an oral presentation to this assignment.
As an intro, I've done activities on assessing websites.